Champion of Change Campaign
Dress for Success SW Florida

The Champion of Change campaign was designed to activate community involvement and drive micro-philanthropy in support of Dress for Success SW Florida’s mission to empower women to achieve economic independence. This dynamic, multi-platform campaign invited individuals to transform everyday choices—like skipping a dinner out, donating gently used clothing, or selling from their closet—into life-changing opportunities for women entering or re-entering the workforce.

With the message “Small Sacrifices. Big Impact,” the campaign leveraged emotional storytelling, social media graphics, and motivational taglines to inspire engagement. Each post and e-blast encouraged supporters to become active participants in someone else’s success story, reinforcing the idea that every action—no matter how small—could lead to powerful change.

Key components included:

• Social media series featuring real-life impact stories and calls to action

• Branded hashtags such as #ChampionOfChange and #ImpulseToImpact

• Donor-centric messaging focused on simple lifestyle swaps for good

• Integration with local events and peer-to-peer fundraising opportunities